Editorial Standards

Our Commitment

RedRightBuyer publishes profiles of American businesses, including a lean rating that reflects our editorial judgment of each company's political alignment. We hold our work to a documented standard.

This page explains the standards we follow. Our research methodology is detailed on a separate page: How We Research Companies.

Editorial Independence

RedRightBuyer is operated by Felted Whale LLC. We are not owned by, funded by, or aligned with any political party, political action committee, advocacy group, or trade association. No company can pay to change our editorial rating of it.

Certified members choose how they are listed, write their own profile content, and set their own lean. When a company we have rated becomes a certified member, our editorial profile is retired and replaced by its Certified Member listing, which is clearly labeled as member-provided. The two kinds of listings are always visibly distinct on the site.

Source Quality

We cite the sources for the factual claims in our non-member rated profiles. We use the source tiers documented on our Methodology page.

We do not use social media posts as evidence for factual claims, with one exception: an official statement posted on a company's own verified account, which we treat as a press release. We do not cite anonymous accounts, personal blogs without editorial oversight, forums, partisan or activist sites without verifiable underlying sources, or AI-generated content.

Rating Decoupling

The lean rating is opinion. The cited facts in a profile are not. We deliberately separate them.

A non-member rated profile contains no language asserting the rating in the prose. The rating sits in the badge at the top of the profile, and the strongest three pieces of supporting evidence are summarized in three short top reasons. The body of the profile is purely descriptive. If the rating is ever revised, the body of the profile remains accurate.

Verification

Before any non-member rated profile is published, it goes through a documented verification process:

1. The profile is researched and drafted against Tier 1 sources first.
2. Every cited claim carries a numbered footnote, listed with its source in a Footnotes section at the end of the profile.
3. Before any rating is set, the profile is fact-checked by two independent AI checks, each asked to identify false statements and to confirm every cited source.
4. An editor checks every flag at the original source before changing anything. Screenshots of both checks and the editor's notes are saved to our internal audit trail.
5. A human editor reviews all of the above, sets the rating, and approves publication.

This process exists because we take the accuracy of every published profile seriously and have built our editorial workflow accordingly.

Use of AI

We use AI tools to assist with research and drafting. AI is a research assistant, not the publisher. Every published profile is reviewed and approved by a human editor before going live. The verification process above explicitly uses AI as a check on AI; no profile is published based on the work of a single AI tool.

We disclose this because we believe readers, advertisers, and any company we cover should know how the work gets made.

Corrections and Updates

Anyone can submit a discrepancy about any profile on the site. Every submission is logged and reviewed by a human editor, and we respond by email.

When a correction changes a fact in a profile, we update the profile and add a dated correction note at the end of the article saying what changed. Minor fixes that do not change a fact, such as typos, broken links, or citation formatting, are made without a note. Every correction is also recorded in our internal audit trail, along with the sources that support it.

We do not silently change facts to cover earlier mistakes. When we are wrong, we say so.

Companies as Sources About Themselves

We treat company press releases and official statements as evidence of what the company has said, not as evidence that what they said is true. We frame those citations accordingly: "the company has stated that..." rather than "X is true."

Politically Charged Content

We rate companies across the full spectrum, from Blue to Red. We do not editorialize against subjects. We report what is documented and let the rating speak.

A profile rated Blue reads in the same matter-of-fact tone as one rated Red. The rating reflects our editorial judgment; the prose reflects only what is publicly documented.

What These Standards Are Not

They are not a guarantee against error. They are a commitment to a documented process, an audit trail, and a public correction channel.

They are not permanent. Standards evolve. When we revise these standards, we update this page and note the change.

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Document version: v1.1

Last updated: September 25, 2026

v1.1 (September 25, 2026): updated the corrections policy, the verification steps, source rules, and how member conversion works.

For research methodology: How We Research Companies

For corrections: Submit a Discrepancy

For general inquiries: Contact Us