Editorial Standards

Our Commitment

RedRightBuyer publishes profiles of American businesses, including a lean rating that reflects our editorial judgment of each company's political alignment. We hold our work to a documented standard.

This page explains the standards we follow. Our research methodology is detailed on a separate page: How We Research Companies.

Editorial Independence

RedRightBuyer is operated by Felted Whale LLC. We are not owned by, funded by, or aligned with any political party, political action committee, advocacy group, or trade association. No company can buy a higher lean rating, a more favorable profile, or removal from our directory.

Certified members can choose how they are listed and write their own profile content. Non-member rated profiles are written by our editorial team based on publicly documented sources. The two paths are visibly distinct on the site.

Source Quality

Every factual claim in a non-member rated profile must be supported by a citation. We use the source tiers documented on our Methodology page.

We do not use social media posts as evidence for factual claims. We do not cite anonymous accounts, personal blogs without editorial oversight, partisan opinion sites without primary sourcing, or AI-generated content from content farms. We have rare exceptions for official corporate statements posted from a company's verified account, treated as the equivalent of a press release.

Rating Decoupling

The lean rating is opinion. The cited facts in a profile are not. We deliberately separate them.

A non-member rated profile contains no language asserting the rating in the prose. The rating sits in the badge at the top of the profile, with the strongest three pieces of supporting evidence summarized in three short reasons. The body of the profile is purely descriptive. If the rating is ever revised, the body of the profile remains accurate.

Verification

Before any non-member rated profile is published, it goes through a documented verification process:

1. The profile is researched and drafted against Tier 1 sources first.
2. Citations are inline-linked and listed in a numbered footnotes section at the bottom of the profile.
3. The profile is cross-checked against two independent AI sources, each asked specifically to identify false statements in the content or sources.
4. Screenshots of both cross-checks, the AI source identifiers, and notes from the editor are saved to our internal audit trail.
5. A human editor reviews all of the above before approving publication.

This process exists because we take the accuracy of every published profile seriously and have built our editorial workflow accordingly.

Use of AI

We use AI tools to assist with research and drafting. AI is a research assistant, not the publisher. Every published profile is reviewed and approved by a human editor before going live. The verification process above explicitly uses AI as a check on AI; no profile is published based on the work of a single AI tool.

We disclose this because we believe readers, advertisers, and any company we cover should know how the work gets made.

Corrections and Updates

We maintain a public corrections process. Anyone can submit a discrepancy about any profile on the site, with verified phone authentication to keep the channel real and to maintain a clean evidence trail.

Every submission is logged and reviewed by a human editor. We respond by email. When a correction is made, we update the profile and document the change in our internal audit trail.

We do not silently edit profiles to cover up earlier mistakes. When we are wrong, we say so.

Companies as Sources About Themselves

We treat company press releases and official statements as evidence of what the company has said, not as evidence that what they said is true. We frame those citations accordingly: "the company has stated that..." rather than "X is true."

Politically Charged Content

We rate companies across the political spectrum. We have published profiles ranging from "Very Liberal" to "Deeply Conservative." We do not editorialize against subjects. We report what is documented and let the rating speak.

A profile rated Very Liberal will read in the same matter-of-fact tone as one rated Deeply Conservative. The rating reflects our editorial judgment; the prose reflects only what is publicly documented.

What These Standards Are Not

They are not a guarantee against error. They are a commitment to a documented process, an audit trail, and a public correction channel.

They are not permanent. Standards evolve. When we revise these standards, we update this page and note the change.

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Document version: v1.0

Last updated: April 30, 2026

For research methodology: How We Research Companies

For corrections: Submit a Discrepancy

For general inquiries: Contact Us