GLO (God's Love Overcomes)

Quick Take

GLO is a brand of Unicorn Egg Inc., the company also behind Love in Faith, one of the more established online Christian apparel names. Founders Dave and Katie started the original business around 2017 and built it into what the company calls a global brand shipping roughly 150,000 Christian shirts a month, figures the company states itself [1][4]. Designs carry Bible verses and Gospel messages, from Romans 8:28 to Mark 16:15, and the stated mission is to spark conversations that share God's love. The company is also pushing well beyond apparel, filing federal trademarks for faith-branded drinks and supplements. No federal political action committee registration or federal lobbying filing was found for Unicorn Egg Inc., Love in Faith, or GLO in the records reviewed; the brand's values live in its products, not in campaign money.

The Company Behind GLO

GLO and Love in Faith are not separate companies. Both are brands of Unicorn Egg Inc., a California corporation that does business as Love in Faith and as God's Love Overcomes; the corporate name appears on the company's federal trademark filings and on the caption of its federal litigation [8][10]. That underlying corporate name, Unicorn Egg Inc., is the entity to search for any campaign finance, lobbying, or court record, and it is not obvious from either brand.

Love in Faith was founded around 2017 by a couple, Dave and Katie, who met that year and started an online faith-based clothing business out of their home in Southern California, working 18 hour days six days a week and taking the Sabbath off [3][4]. Federal trademark records show the Love in Faith name in commercial use by 2018 [8]. The company is a Long Beach, California corporation that has also operated out of Anaheim; it describes itself as a Christian family business and says it designs all of its products in house [4][12]. It reports that it has grown into a global brand with more than 3 million orders and roughly 150,000 shirts shipped each month, figures the company states itself [1][4].

A Brand Built on Scripture

GLO's identity is explicitly Christian. Its products carry Biblical messages and verses, from Romans 8:28 to the Great Commission in Mark 16:15, and the company says its mission is to spark meaningful conversations about faith, hope, and love and to serve as a reminder of God's goodness [2][5]. Love in Faith frames the same purpose as sparking conversation that opens the door to share God's love, and its published manifesto states plainly that Jesus reigns and that faith is always in style [4]. This overt faith identity is the brand's defining, foregrounded value, stated in the company's own words.

Expanding Beyond Shirts

The company that started with Christian tees is quietly building a much broader faith consumer brand. Since 2025, Unicorn Egg Inc. has filed federal trademark applications reaching well past clothing into drinks and supplements, including DISCIPLE DEW, FAITH WATER, 4GVN, BIBLE GUMMIES, GOSPEL GUMMI, and HOLY POP, alongside marketing slogans such as "The Gospel on Every Can" and "Share a Can. Share the Gospel." [8]. One of those filings drew a corporate giant's attention: in November 2025, PepsiCo asked the U.S. Patent and Trademark Office for extra time to consider opposing the DISCIPLE DEW application, saying it needed to investigate, and the opposition deadline was extended into 2026 [9]. Trademark filings are business activity rather than political activity, but they show a company thinking well beyond the shirt on your back.

Government and Legal Record

Two public records round out the picture, and both are business matters rather than political ones. In 2020, Unicorn Egg Inc. received a Paycheck Protection Program loan of $12,329, with the full amount directed to payroll for three reported jobs; the loan was later forgiven, with $12,524 forgiven including accrued interest, according to Small Business Administration data [11]. In 2024, acting as the plaintiff, the company went to federal court to protect the Love in Faith name and won: a judge entered a default judgment of $1,127,600 against the operator of a copycat site, Loveinfaith.shop, made up of $100,000 under the Anticybersquatting Consumer Protection Act, $1,000,000 in statutory trademark counterfeiting damages, and $27,600 in attorneys' fees, along with a permanent injunction [10]. Neither the loan nor the lawsuit bears on the company's politics; both are included as documented company behavior a reader would not find on the About page.

Political and Public Record

The measurable political footprint, in the records reviewed, is minimal. No federal political action committee registration and no federal lobbying filing was found for Unicorn Egg Inc., Love in Faith, or GLO, and no documented company campaign contributions turned up in those records. The company expresses its values through faith-based products and messaging rather than through campaign money or lobbying. Its founders, Dave and Katie, are public about their Christian faith; their personal political views are their own and are not part of the brand's public record.

What They Sell

GLO and Love in Faith sell faith-based apparel and accessories: graphic tees, long sleeve shirts, hoodies and crewneck sweatshirts, and matching sets, alongside jewelry, hats, drinkware, stickers, and stationery. The brand also runs subscription products, including a BibleBox and a paid membership that unlocks lower pricing, and it fosters a large Facebook community with monthly Bible trivia [4][6]. Prices sit in the everyday casual apparel range, and the brand offers a mobile app for new drops and rewards [7].

Where to Find Them

GLO sells directly at godsloveovercomes.com and through the GLO app, and its sister brand sells at loveinfaith.life; the company also runs a wholesale ordering channel for retailers [4][6]. Unicorn Egg Inc. is registered as a Long Beach, California corporation, in the greater Los Angeles area [12].

Footnotes

[1] GLO (God's Love Overcomes), "About Us," accessed August 2026. https://www.godsloveovercomes.com/pages/about-us

[2] GLO (God's Love Overcomes), company website and product pages, accessed August 2026. https://www.godsloveovercomes.com/

[3] GLO (God's Love Overcomes), founders' story on product page, accessed August 2026. https://www.godsloveovercomes.com/products/gods-love-overcomes-glo-crew-neck-sweater-black2494-pod

[4] Love in Faith, "About Us," accessed August 2026. https://www.loveinfaith.life/pages/about-us

[5] GLO (God's Love Overcomes), "About Us" mission statement, accessed August 2026. https://www.godsloveovercomes.com/pages/about-us

[6] Love in Faith, company description and product catalog, accessed August 2026. https://www.loveinfaith.life/

[7] GLO - God's Love Overcomes, App Store listing (developer: Love in Faith), accessed August 2026. https://apps.apple.com/us/app/glo-gods-love-overcomes/id6761398946

[8] Unicorn Egg Inc. trademark records, Justia Trademarks (mirroring USPTO filings), accessed August 2026. https://trademarks.justia.com/owners/unicorn-egg-inc-5726991/

[9] U.S. Patent and Trademark Office, Trademark Trial and Appeal Board, PepsiCo Inc. first 90-day request for extension of time to oppose DISCIPLE DEW (Serial No. 99210975), filed November 19, 2025, accessed August 2026. https://ttabvue.uspto.gov/ttabvue/ttabvue-99210975-EXT-1.pdf

[10] U.S. District Court, Central District of California, Unicorn Egg, Inc. d/b/a Love in Faith v. Loveinfaith.shop et al., Case No. 2:24-cv-00983-RGK-AJR, judgment entered September 27, 2024, accessed August 2026. https://cases.justia.com/federal/district-courts/california/cacdce/2%3A2024cv00983/913871/52/0.pdf

[11] U.S. Small Business Administration Paycheck Protection Program data, Unicorn Egg Inc., via ProPublica Tracking PPP, accessed August 2026. https://projects.propublica.org/coronavirus/bailouts/loans/unicorn-egg-inc-6131437710

[12] California Secretary of State, Business Search record for Unicorn Egg Inc. (California corporation, Long Beach, CA), accessed August 2026. https://bizfileonline.sos.ca.gov/search/business