The Farmer's Dog

Who The Farmer's Dog Is

The Farmer's Dog is a private, direct-to-consumer company based in New York City that sells fresh, human-grade dog food by subscription. It was co-founded in 2014 by Brett Podolsky and Jonathan Regev, after Podolsky's dog recovered from digestive problems on home-cooked meals, and Regev serves as chief executive. [1][2] The company formulates its recipes to meet AAFCO pet-nutrition standards, cooks in facilities it describes as human-food grade, and has said it was the first pet food maker to produce in a human-food facility. [1] The company grew as a venture-backed startup rather than a legacy pet-food maker. It raised a $39 million Series B in 2019 led by Insight Partners, then the largest venture round for a pet startup, and has been reported at a valuation of around $2.5 billion. [5]

The Federal Political Record

The Farmer's Dog is privately held, so it files no SEC reports and discloses far less than a public company. No corporate political action committee, or PAC, and no federal lobbying appear on the public record for the company. A note of caution for anyone checking: several similarly named committees exist in federal data, such as Farmer PAC and Farmer Mac, and none of them belong to this company, so they are not counted here. Any personal political giving by the founders is separate from the company's own record and was not researched in this pass. This covers the federal record only and does not capture state-level activity.

Values Posture

The Farmer's Dog is private and does not publish the kind of political or social policy positions that large public corporations do. In its careers and employer materials, the company describes an internal diversity program: its job postings carry an equal-opportunity statement covering sex, gender identity, sexual orientation, race, religion, national origin, disability, and veteran status, and it lists a dedicated diversity and inclusion staff, mandated unconscious-bias training, and diversity-focused employee resource groups. [4] No public statements on contested political issues appeared in the company materials reviewed for this profile. Under this platform's standard, an internal workplace program is documented behavior, distinct from a company taking a public political position.

Reader Context: The Super Bowl Ad

The company's best known moment is its 2023 Super Bowl commercial, "Forever," which followed one dog and his owner across a lifetime. It won USA TODAY's Ad Meter that year, beating star-driven ads from far larger brands, and was later nominated for a 2023 Emmy in the Outstanding Commercial category. [3] The origin story the founders tell, of a sick dog that got better on fresh food, is central to the brand's marketing. These are reader-interest items and do not factor into any political lean.

Sources

1. Contrary Research and company statements on founding, human-food-facility manufacturing, and operations. Accessed August 29, 2026.
2. CB Insights company profile: founded 2014, New York City headquarters, privately held. Accessed August 29, 2026.
3. USA TODAY via Business Wire, The Farmer's Dog wins the 35th USA TODAY Ad Meter for "Forever," February 2023. Accessed August 29, 2026.
4. The Farmer's Dog careers materials (equal employment opportunity statement in company job postings) and employer profile (Built In). Accessed August 29, 2026. https://job-boards.greenhouse.io/thefarmersdog ; https://builtin.com/company/farmers-dog
5. Forbes, "The Farmer's Dog Raises $39 Million In The Largest Series B Round For A Pet Startup," January 15, 2019; later valuation of about $2.5 billion reported by The Information (2023). Accessed August 29, 2026. https://www.forbes.com/sites/glendatoma/2019/01/15/the-farmers-dog-raises-39-million-in-the-largest-series-b-round-for-a-pet-startup/