Allegiance Flag Supply is a privately-held American flag manufacturer based in North Charleston, South Carolina, founded in 2018 by Wes Lyon, Katie Lyon, and Max Berry.[1] The company hand-sews 100% American-made flags using a fully domestic supply chain, from nylon fabric sourced in North Carolina through assembly in Charleston. The brand has grown from a garage startup with three founders and $5,000 in capital to a 24,000-square-foot manufacturing facility employing roughly 60 people, producing more than 1,100 flags per day.
- Brand identity is built entirely around American manufacturing, patriotism, and bringing textile jobs back to the United States.
- Partners with Folds of Honor, a nonprofit supporting families of fallen and disabled military members and first responders.
- Collaborates with conservative figures and influencers whose missions center on honoring American servicemembers and traditional values.
Public Political Activity
Allegiance Flag Supply is a small, privately-held company and does not appear in OpenSecrets records as a federal political donor or PAC operator.[2] There is no documented record of corporate political contributions or lobbying activity. The brand expresses its public identity through patriotic positioning and partnerships with veteran-focused nonprofits rather than through campaign finance.
Public Positions and Statements
The company's stated mission is to make flags worthy of what the American flag represents and to "bring jobs back to Americans" by reversing the offshoring of textile manufacturing.[1] The brand's marketing and product pages consistently emphasize three themes: 100% American-made materials, the revival of domestic textile manufacturing jobs, and support for American military, veterans, and first responders.
Allegiance partners with several veteran and first-responder nonprofits, including Folds of Honor (which provides scholarships to families of fallen and disabled service members), Stop Soldier Suicide, and Boot Campaign (which serves soldiers facing post-traumatic stress disorder and traumatic brain injuries).[3] The company donates flags or a portion of sales to these organizations and ships flags to U.S. military bases overseas.
The founders have publicly emphasized the family military heritage that motivated the business. Co-founder Katie Lyon's grandfather Henry Morgan was a naval officer at Pearl Harbor during the December 1941 attack.[3] Co-founder Max Berry's grandfathers also served in the military, and Berry's family previously owned a textile plant in Savannah, Georgia.[3]
In interviews, the founders have framed the company's growth as part of a broader American manufacturing comeback story. The South Carolina state Commerce Secretary publicly celebrated the company's 2024 expansion as evidence of textile manufacturing returning to a state that had lost much of that industry to overseas competition starting in the 1970s.[3]
Products and Customer Base
Allegiance produces American flags in standard residential sizes (3x5, 4x6, and larger), commercial-grade flags, and a smaller line of accessories including flagpoles (Vermont White Ash wood), aluminum mounting brackets, and flagpole spinners designed to prevent flag tangling. The flag construction uses 200 denier nylon fabric, double-needle lock-stitching, mold-resistant grommet strips, and bar-tacked reinforcement at stress points — manufacturing details the company emphasizes as differentiators against mass-produced imports.
Pricing positions the flags as a premium domestic alternative to imported flags sold at big-box retailers. Customers are concentrated in residential American flag-flyers, with a particular customer base among military families, first responders, veterans, and patriotic consumers. Flag sales spike around Memorial Day, Independence Day, and Veterans Day. The company ships nationwide and to U.S. military bases overseas.
Founding and Ownership
Allegiance was founded in 2018 by Wes Lyon, his wife Katie Lyon, and their childhood friend Max Berry. At founding, Wes Lyon worked in software sales, Katie Lyon had a background in fashion photography and e-commerce marketing, and Max Berry worked in hotel finance. Berry and Wes Lyon met during the College of Charleston's MBA program. The trio bootstrapped the company with $5,000 of their own money, with no outside investment from family, venture capital, or angel investors.[4]
Sales were slow during the company's first 18 months. Growth accelerated during the COVID-19 pandemic in spring 2020, when both increased home time and a wave of domestic-pride sentiment drove dramatic demand spikes — the company reported sales up over 4,000% in 2020, with another 500% increase in early 2021.[5] The founders quit their day jobs to focus on the company full-time during this period. As of 2024, the company had announced a $6.3 million expansion in Charleston County and planned to grow to 144 employees over the next five years.[3] The company remains 100% owned by the three founders.
Where to Find Them
Allegiance Flag Supply sells direct-to-consumer through its official website. The company does not have a substantial physical retail presence and operates primarily as an e-commerce manufacturer. Shipping is available throughout the United States and to U.S. military bases overseas.
Footnotes
[1] Allegiance Flag Supply, "The Founders," company website, accessed April 28, 2026. https://www.showallegiance.com/pages/the-founders
[2] OpenSecrets.org, accessed April 28, 2026. https://www.opensecrets.org/
[3] South Carolina Daily Gazette, "North Charleston flag makers lean into their families' military roots as business grows," May 24, 2024. https://scdailygazette.com/2024/05/24/north-charleston-flag-makers-lean-into-their-families-military-roots-as-business-grows/
[4] SC Biz News, "How this North Charleston manufacturer went from a garage to a 24K-square-foot facility," accessed April 28, 2026. https://scbiz.com/how-this-north-charleston-manufacturer-went-from-a-garage-to-a-24k-square-foot-facility/
[5] South Carolina Living, "Made in the USA," accessed April 28, 2026. https://scliving.coop/sc-life/sc-stories/made-in-the-usa/
Comments
(1)Great American company