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Lululemon pledged $5 million a year to a diversity team in 2020, saying Black Lives Matter had been a "powerful catalyst" inside the company, and its 2026 annual report dropped the "Inclusion for All" section while its diversity web page stayed up.

Rolex engaged directly with the Trump administration over trade policy in 2025. After a 39 percent US tariff hit Swiss watches, Rolex invited President Trump to its box at the US Open, its chief executive joined a Swiss business delegation that met him in the Oval Office, and the company presented him with a Rolex desk clock; the tariff was later cut. Rolex framed the outreach as sport and sponsorship and said it never negotiated with the US government, and the episode was single-issue and transactional rather than partisan.

In its own marketing TAG Heuer foregrounds gender-equality and inclusion. In 2025 it became official partner and first official timekeeper of the all-female F1 Academy series, running a car whose slogan declared it is no longer a man's world and framing the tie-up as an expression of its egalitarian spirit and openness to all. This is the brand's own public values messaging rather than a partisan endorsement.

Breitling engaged directly on US trade policy in 2025, retaining the Washington firm Ballard Partners for tariff work and, through CEO Georges Kern, publicly opposing the Trump administration's 39 percent tariff on Swiss goods. The engagement was framed around export and business interests rather than any partisan alignment, and the firm it hired is closely tied to the Trump administration.

Old Navy is a brand of publicly traded Gap Inc., so its political record is really the parent company's, shared with Gap, Banana Republic, and Athleta. That record splits into two very different stories: the founding family's personal politics and the company's own money and positions.

Campaign contributions from individuals who list Ralph Lauren Corporation as their employer, a group that includes the founder, have gone overwhelmingly to Democrats: about 95 percent in the 2024 cycle and more than 80 percent in most cycles on record.

In its own corporate voice, Levi Strauss has taken sustained, high-profile progressive stands across guns, abortion, LGBTQ rights, climate, immigration and voting, making it one of the most consistently outspoken large consumer brands on left-coded social issues.